How To Make Money With Clickbank (Part One)
Clickbank.com, an online retailer for digital products, has been around since 1998 and has sold digital products to more than 200 million customers around the world.
I’ve been selling products on Clickbank since 2008, and for the past five years I’ve been one of their “Platinum” members – meaning that I’m one of their top earners.
I earn my money both as a vendor and as an affiliate. I’ll explain these terms in a moment.
Before we continue, let me clarify what I mean by “digital product.” It simply means a product that is delivered to the customer digitally.
This could be an ebook, a video, an audio book, or a course that includes all of those elements. Customers can read, watch or listen to a digital product on their computer, smart phone or tablet.
Digital products on Clickbank routinely sell for $30 and up. Mine are typically in the $37 – $67 range. One of the beautiful things about digital products is that you can charge much more than you would for an ink-and-paper book.
It would seem outrageous for Barnes & Nobles to charge $47 for a paperback book. But customers pay $47 for digital products all the time. It’s all in how you PACKAGE your product, and present it on your sales page.
If your product consists of an ebook + a series of instructional videos + a couple more short “reports” on the topic (and maybe an audio version of the book), now you’ve got much more than a “book”—you’re selling a “course,” a “program,” or a “system.”
Therefore, you can get away with charging more for it. And yet, this product costs you nothing to reproduce. It’s just a few digital files.
Once the customer pays, they get instant access. This makes it extremely convenient for the customer, and it’s highly profitable for vendors like myself because there is no need to print up books, store them, or ship them.
There is no physical “store” to run, either. Customers can visit your website 24 hours a day, 365 days a year, and purchase your digital products while you’re asleep, or on vacation.
When I started out in this biz, there was a stigma attached to “shopping online.” Consumers worried about entering their credit card details into a website.
The idea of purchasing a “digital product” – namely, an ebook – seemed even more strange. Kindle and iPads did not exist yet. Read a book on your computer screen? It didn’t sound appealing.
But this has radically changed. Buying digital products online (including digital products, such as books and music) is now perfectly normal.
Just think of the millions of Kindle book sales being made, and the tens of millions of songs, TV shows and movies that people pay to download from Itunes.
When you have a digital product on Clickbank, the sales process works like this:
• Someone arrives at your website. They see the sales page that you have created to showcase your product. These days, many sales pages feature a VSL (Video Sales Letter) that uses persuasive copywriting to convince them to buy your product.
• The customer clicks a button on your page to buy the product. This button (which typically says something like “Add To Cart” contains a hoplink, which is coded with your unique Clickbank ID.
• The customer is taken to the Clickbank order form, where they fill out their information (including their email address and credit card details).
• Once their payment goes through, the customer is taken to a Download Page on your website, where they can view or download their product instantly.
• Your Clickbank account is credited with the sale. You will see the money show up in your account immediately. Clickbank takes 7.5% of each sale plus $1.
So if your digital product costs $50, Clickbank would keep $4.75. ($3.75 + $1.) I see this as very reasonable when you consider everything Clickbank is handling and providing.
Click here for my free “Day Job Destroyer” Video Training Course, and I’ll go deeper into how to generate money on Clickbank – not only by having your own product, but by promoting OTHER people’s products.